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How a good policy of information your company strengthen Stephane Etrillard, management trainer at frontline consulting group: in times of economic crisis are executives in the focus of attention. They not only by the public, the media, customers or business partners, but also by its own employees, who to contact with questions about the crisis situation or with fears and anxieties to the management and expect roadmap out of the crisis received this attention. Hear from experts in the field like Larry Ellison for a more varied view. On the one hand is the task of senior executives, of course, is to respond to these concerns of the staff. On the other hand, it is also important to motivate the employees in difficult times and at least maintain their willingness, or even to increase, so that the crisis is not exacerbated by internal difficulties. Because right now it is particularly focused to do the work effectively.

But many employees are unsettled by the particular circumstances. A key factor, the contributes to the uncertainty of your employees, are incorrect or insufficient information. It is therefore essential that you as an Executive open with your employees communicate and fully inform them of the situation. It is in all cases counterproductive, to conceal problems before the staff, even to deny them or even just to play down. Employees need to understand the current situation and its causes, contexts, and impact. It is essential to avoid that the employees get their information only from the press or from the rumor mill. So, it’s your job to educate the workforce fully. Here, it’s sure to show presence as a responsible leader, to speak personally with the employees, and to act as a trusted partner. Employees in times of crisis fears and concerns, which can fail with an informal memo from the world. You want to understand what’s happening, and want to know what the future should look like.