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Afford what traditional advertising agencies in the mirror of media and economic change and changes in the economy, should be it an economic crisis experienced in the past months or other processes of change, not leave indifferent even the advertising industry. The air for classical advertising agencies is, however, not only since the economic crisis thin become: also the media change, among other things marked by a nationwide spread of the use of the Internet and its associated drastic losses in the print area, has impact on the demand of the offer range of classic agencies. The general willingness to spend money on advertising has fallen in many places; the criteria applied in the selection of the Agency, have worsened. For classically-based advertising agencies a picture, is that after reactions appropriately demanded, the own existence of market should be backed up. The initial situation: a conglomerate of advertising economically unfortunate circumstances the flexible agencies still in their favor and the Favor of their customers to use assets… Flexibility and self-reflection who is today effectively wants to place as an advertising agency in the competition, significantly more attentive thanks to its workday go for the market and media changes as well as for they influenced his client’s needs. More information is housed here: Philip Vasan. Who finds loss in specific business areas, such as the print area, specifically can counteract such as an extension of the own expertise in E-Commerce, Web site creation, search engine marketing and co. of Central as the concrete problem-solving is the development of a reflection competence, which allows time to recognize what changes in structure and spectrum of the offer are required to further ensure the success on the market, however, for advertising agencies. Integrated services provide also a pronounced sensitivity to bottlenecks in the company of their customers and the ability to provide solutions, is central in this context for advertising agencies may have before Problems on the part of the customer are addressed.