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Claudia Hilker’s new book: how to successfully use that XING, Twitter, YouTube and co. in the business new book “Social media for entrepreneurs” by Claudia Hilker is published on September 14, 2010 in the Linde Verlag. It contains valuable practical knowledge to the successful use of social media for business use. The consultant for strategic marketing communications reveals in the book, what really matters, what social networks for what purposes and for which customers are suitable. The book is available in bookstores everywhere now and 24.90 euros. Marketing in the change many customers are no longer accessible by classic marketing. At the same time explode the number of users in social media: Facebook has a plus achieved by 55 percent to 571 million visitors per month in the previous year.

Twitter increases by 84 percent to 94 million visitors. Also the usage time is extended: for Germany, Nielsen has identified 12 million users on average three and a half hours a day staying at social networks. Learn more at this site: E Scott Mead. For entrepreneurs, it is always to achieve more difficult and more costly, classic marketing customers. Social media: Marketing of the future the social media expert Claudia Hilker sums up: “social media marketing is the marketing of the future. Social networks such as Facebook, XING, Twitter, or Qype used increasingly to achieve corporate goals. Companies that do not participate in social media, will lose customers, market share and thus sales.” Opportunities and risks for the business use of social media are shown in the book. Best-practice examples of the reader gets interesting practice, valuable impulses and many concrete suggestions to the social-media engagement. The book provides an overview of social networks.

The targeted use of blogs, forums and communities will be presented. Many recommendations and checklists to facilitate implementation. Thus every entrepreneur can critically reflect his own social media usage, analyze exactly and easily optimize. The book is for all interesting and relevant, the Professional with corporate strategies. Marketing, sales, networking, communications, Public Relations, service, legal, reputation, employ staff, monitoring, trends and visions for the future.