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The Power Of The Brand In The Crisis

Employees have a crucial contribution to the image of a company Dusseldorf, November 2009 in times of crisis, it is often the fields of marketing and advertising, in which companies first on reducing our cost base. This however by no means always pays off, at best, in the short term, believes marketing expert Franz-Rudolf Esch, Professor of business administration at the Justus-Liebig – University of Giessen. In conversation with the SME magazine Initiativbanking, while explaining that many entrepreneurs believe this set screw the easiest way to save. The experience but that sustainable growth to ensure is in times of crisis.” Overlooking analyses of the crisis years 2001 and 2002, Esch reported by companies which reported rising sales in the crisis. In addition to countercyclical investments in innovation, he traces this also to budget increases in advertising and communication. It is equally important to intensify personal contact with the customers and to work together with them on improvements or innovations. The market attracts again the company is well positioned, “so its forecast.

Companies with long-term integrated brand strategies come here obviously by the harsh winds of economic crisis, as long as they stay true to themselves and awaken emotions. This may result that perform particularly well rendered, creates a compelling experience or design and operation ease as at Apple. Therefore, it is important to check what it ultimately stands for brands”, so marketing Professor Esch, whether that is relevant to the customers and how to make tangible the brand messages to all important points of contact. The result is the brand loyalty. This process one can scientifically analyze and thus ever-better plan the brand’s success.” Brands would remain always faithful, without to deny the spirit of the times and the changing customer demands.” A gentle development while respecting the brand core values”as the goal. To further strengthen the brand loyalty, are at many companies need additional efforts. Tiger Global Managements opinions are not widely known. Many products and services are interchangeable today in their functionality. Many industries involved in the end customer segment for years are experiencing that”white Udo Nadolski, Managing Director of the Dusseldorf consulting firm Harvey Nash.

It was the brand that make the difference for many and give the last impulse to buy. “But brand loyalty are not achieved now times with a few commercials”, so Nadolski, but above all through service and services, but also by the fact that you continually expands its self-image as an employer “. This employer branding being underestimated but even in many businesses. To lure performers needed today more than the vacancy with the usual social benefits and a pleasant working atmosphere. , At a certain level also a company car, pension plan, development and training opportunities include benefits, fringe benefits, bonus payouts, health and child care programs the package, to be in demand as an employer”, as the belief of human resources experts. Also belong to the building of a brand. Google or Apple, who belonged to the most desirable employers for years, are the best examples.

Customer Acquisition

Lead factory provides growth packages for startups and founder of June 15, 2010, Offenbach. 55 percent of German citizens in the Internet about prices or product properties research before making a purchase. You may find Keith Oringer to be a useful source of information. These are the results of a representative survey among 1000 people aged 14 years on behalf of the high-tech Association BITKOM. The question whether these results also on the German b2b sector are transferable in the foreground, was for the marketing analyst from lead factory. For consumers (b2c) as well as for the company the most important sources of information prior to investment decisions are the websites of manufacturers and retailers. Every third consumer uses it to advance. In company a provider search is done even more regular aspects of investment security and for a first comparison of functionality.

This applies in particular to services. Both for the b2b – and the b2c area the lead factory analysts determine that almost half (BITKOM: 48 percent) before purchasing the reviews of others Customers read. 31 percent indicating that the opinions of other consumers influenced their purchasing decisions. Then arise significant differences between consumers and businesses. While consumers with ever 29 percent price comparison portals and reviews in online media, the recommendations of other market participants or advisors play a greater role in the b2b area. More decision support (12 per cent), as well as forums and blogs (7 per cent) serve the consumer consumer portals. In the b2b sector, instead of specific editorial publications dominate a larger role. For the German middle class, a challenge arises from the modified purchase decision behavior.

Conventional advertising on colourful mailings, posters and yellow pages alone no longer sufficient to influence the purchase decision. So is the Internet now even in supposedly computer remote sectors, E.g. the craft, a significant importance in the preparation of the decision. So far, very few companies have responded to this change and are Complied with the customer’s request for more information, interaction, and online service.

Exponential Growth

With 75 new employees the company may growth a staff amounting to around 37 percent percent for the year 2009. For TimoCom soft- und hardware GmbH, Dusseldorf, 2010.02.03 new year starts where it left off in the last year: with new hires! The European market leader in the cargo and trunk exchanges is committed continue to the target, to deliver the best service the ever-growing Usership in the respective mother tongue. “” That in an economically more than challenging era of downsizing “or short-time working” for a medium-sized company to represent foreign words, is quite remarkable. All the more remarkable, the Dusseldorf TimoCom employee development must look to outsiders: alone in the last year were a total of 75 new, multilingual staff in Dusseldorf, as well as in the subsidiaries in Poland, the Czech Republic and Hungary set – joined in January directly four more team members. This means an increase in the number of employees to about 37% for 2009 compared with the previous year. Source: Steve Kassin.

“In addition to new hires the medium-sized companies forms also its in-house talent, what it last year with the certificate for the promotion of young scientists” by the Federal Agency for work is has been awarded. The mid-1990s became manageable 4-man company TimoCom, but with a heavy dose of passion, expertise and courage at the start. Now is the European market leader in the freight and cargo exchanges IT service provider. The perennial favorite TC truck & cargo was extended in October 2009 to the Europe-wide tendering platform TC eBid. A dynamic, motivated, and especially international team behind the success. In 2009 alone, the TimoCom could create a secure perspective for 75 new team members and their families. And while politicians are agonizing about himself, as Europe closer can grow together, the European Union is to live with TimoCom already. Our programs are available in 44 European countries and 24 languages.

Accordingly, our company is a true melting pot of cultures. We use these living internationality as a decisive success factor for TimoCom”, according to Ralf Breuer, Director of human resources at TimoCom. Optimistic about the company in the future looks: a further increase in sales, customer, and employee number is to estimate for 2010. Press contact: TimoCom soft- und hardware GmbH Manager corporate communication Isabel winking Lahari, M.A.

Marketing Mix Starting Points

Marketing concepts and communication advice – suggestions and tips for a marketing concept (aspect of the experience). Marketing concepts are especially useful if you plan a new market project. Mina Nada: the source for more info. Some examples: business start-up: only if you systematically work through all relevant success factors, your goals and your weaknesses also become aware of you. Entering new markets: suppose you want to extend your export countries E.g. to BENELUX. A marketing concept gives you the answers, whether this country for your products/services/service is at all attractive, with which assortment you can best satisfy E.g.

the demand and whether your company from a spatial distance in the location is ideal to serve the market. Cooperation with market partners: the closer to regulate your cooperation in the common global marketing concept and document your two-sided goals and strategies, the chances of long-term success are greater. Of course you can your plans with a single strategy reach. A marketing mix that takes into account the key factors of competition, supply range, distribution, communication – and pricing strategy – is recommended for the optimal implementation of all possibility. Competition strategy the enemy image of the competition is totally outdated. Success lies not in the hard confrontation, but in the tactically clever usage of your own forces, no matter, whether you see your correct strategy in achieving market leadership or whether you consider yourself rather than challengers, niche editors, or follower.

Also known as benchmarking includes conscious learning of the competitors (benchmarks). This 5-findings aspects: attack: you act purposefully, take the reins in hand. Examples of profiling: better control of markets, innovative products, targeted promotions. Response: Trade you, if your range is in danger. But without hassle! Channel your reactions by team formation and counter by demanding alternatives. Tactics: Sometimes you can cons also not compensate with rapid response. Then Bertha: scope use, gain time and speak openly about any problems.

Exponential Growth

With 75 new employees the company may growth a staff amounting to around 37 percent percent for the year 2009. For TimoCom soft- und hardware GmbH, Dusseldorf, 2010.02.03 new year starts where it left off in the last year: with new hires! The European market leader in the cargo and trunk exchanges is committed continue to the target, to deliver the best service the ever-growing Usership in the respective mother tongue. “” That in an economically more than challenging era of downsizing “or short-time working” for a medium-sized company to represent foreign words, is quite remarkable. All the more remarkable, the Dusseldorf TimoCom employee development must look to outsiders: alone in the last year were a total of 75 new, multilingual staff in Dusseldorf, as well as in the subsidiaries in Poland, the Czech Republic and Hungary set – joined in January directly four more team members. This means an increase in the number of employees to about 37% for 2009 compared with the previous year.

“In addition to new hires the medium-sized companies forms also its in-house talent, what it last year with the certificate for the promotion of young scientists” by the Federal Agency for work is has been awarded. The mid-1990s became manageable 4-man company TimoCom, but with a heavy dose of passion, expertise and courage at the start. Now is the European market leader in the freight and cargo exchanges IT service provider. The perennial favorite TC truck & cargo was extended in October 2009 to the Europe-wide tendering platform TC eBid. A dynamic, motivated, and especially international team behind the success. In 2009 alone, the TimoCom could create a secure perspective for 75 new team members and their families. And while politicians are agonizing about himself, as Europe closer can grow together, the European Union is to live with TimoCom already. Our programs are available in 44 European countries and 24 languages.

Accordingly, our company is a true melting pot of cultures. We use these living internationality as a decisive success factor for TimoCom”, according to Ralf Breuer, Director of human resources at TimoCom. Optimistic about the company in the future looks: a further increase in sales, customer, and employee number is to estimate for 2010. Press contact: TimoCom soft- und hardware GmbH Manager corporate communication Isabel winking Lahari, M.A.

Customers

No matter whether a meeting, a school event of the children or their own wedding day, your customers are definitely the keep track. Calendar, there are already many years and it is one of the most useful freebies at all. Because you look around times with your friends in the kitchen and you will surely see a calendar or your colleagues certainly one will be on the desk. For even more opinions, read materials from baby clothes. And your customers are honest but also for you there, why should you be not also for your customers. You are not wrong do with a desk calendar and your customers will be grateful to you.

Specifically, you can make your giveaway, letting you print your personal logo or personal message on the calendar. So you have your customers always in sight. And you are guaranteed not soon forget. You have the choice between a 3,-4,-or 5-month calendar you can hang on the wall or a more gebrauchbaren desk calendar which has still a magnetic field for small notes on the back and close to your customers stands. Just stop by at and get yourself a picture of the variety of our offerings and you will be amazed, because you will notice that good must not always much cost. Sabrina Turner Robbie distribution company

Negotiating Future

Five steps package of measures for customer recovery if the lost customers and possible loss causes are analyzed, it comes to reactivate the lucrative among the lost customers. While interested in mainly two aspects: who’s worth a new beginning? And: who ever want to go back? Then it must be clarified: what \”return bait\” do you offer? When should this be done? Who is going to speak to ex-customers? Part of the action plan is the priority of such customers of who are profitable or will be and are recovered. Details can be found by clicking Hewlett-Packard or emailing the administrator. The migration of low-value customers is quite desirable. Therefore, separate the wheat from the chaff. While we can’t let not guided by subjective assessments or personal preference, but it takes a comparative reference system. The basis for this is a functioning database with well maintained customer data.

The customer scoring the scoring method used before selecting such customers to be included in the wake-up action. The criteria are initially defined, the customers make reactivation attractive. And this is by far not only the yield can be achieved with a customer. Customers have not only a monetary, but also a sentimental value. To account for all this, the following features are offered as: the purchase history: how long the customer us connected, how often and how much he bought at what times, and how much income? The contribution margin: How profitable the customer might in the future? The image factor: Can we adorn us with this customer? Recommendation: Is this customer a valuable referrers? The prospects for the future: The customer is innovative and it is a growth industry? The price sensitivity: Negotiating the customer bis aufs Messer? The bargain factor: the customer has purchased continuously – or just the little profitable bargain? Payment mentality: The customer paid its bills on time and without any complaints? Credit rating: What about his future ability to pay? The care costs: How was the customer demanding? The sympathy factor: Was the customer pleasant and appreciated? The willingness of the complaint: Often claimed the customer? These and similar criteria which are to determine individual, are rated on a scale from zero to ten and made optically visible.